Alex Visotsky
Alex Visotsky
Business Booster co-founder
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5 Steps of Business Analysis for a Company

Analysis of a business company’s activity creates a foundation for determining the mission and goals, helps improve management and financial results, and increases efficiency and competitiveness in the market. Identifying customer needs and the market environment allows to reveal new opportunities for growth, development of new products and services, and improving the obtained indicators. Competitor analysis helps to determine the level of competition in the market, evaluate their level of activity, understand market requirements, and build effective business strategies based on this.

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In the end, business analysis contributes to more conscious decisions about resource investment, performance optimization, and strengthening the company’s financial position. In this article, we will discuss the 5 steps needed to analyze a company’s business.

Step 1. Analysis of the company’s activities
The process of analyzing a company’s activities begins with defining the goals and tasks that need to be achieved. Then, information is collected on key aspects of the business, including the company’s products/services, target audience, competitors, market, etc.

The information obtained is analyzed to identify the company’s strengths and weaknesses, as well as possible obstacles to its development. Based on the data obtained, a strategy and action plan is developed to improve the business and achieve the company’s goals.

In addition, the analysis of the company’s activities is a continuous process that includes constant monitoring and analysis of the market and competitors to ensure that the decisions made continue to correspond to current market conditions and changes in the business environment.

Step 2. Analysis of the Company’s Business Plan
This is a process that helps determine how well the presented plan corresponds to the company’s actual capabilities. Typically, expenses, profit, and profitability are analyzed. Also, analysts verify the accuracy of the forecast and growth potential, based on the analysis of leading competitors and market requirements overall.

An important step in the analysis of a business plan is identifying problems that may hinder the company from achieving its set goals. These could be, for example, expectations not backed by real resources, or plans that assume too large a client flow and other risks.

Once the problems are identified, it is necessary to develop measures to correct the business plan. Correction may include making changes to the company’s strategy and business model, changing marketing campaigns, or developing additional investment and financial resources.

As a result of analyzing the company’s business plan, the best option is worked out, which takes into account the company’s real capabilities and potential risks. The updated business plan will help the company understand where to move in the future and which methods and methodologies to use to achieve its goals and tasks during stable growth.

Step 3. Analysis of the Company’s Business Indicators
This is an important tool for assessing the current state of the business and making decisions about the company’s further development strategy. First and foremost, it is necessary to analyze the key financial indicators. Such indicators include:

Turnover — the total income earned by the company over a certain period;
Profit — the difference between the company’s revenues and expenses over a certain time;
Market share — the ratio of the company’s sales to the total sales volume in the market.

Financial indicators are the most common criteria, however, the company’s effectiveness can also be assessed through its market position, level of customer satisfaction, process efficiency, and social responsibility.

To evaluate effectiveness, it is convenient to conduct a comparative analysis with competitors, including:

Comparison of the company’s turnover and profit with competitors;
Comparison of the company’s market share with its competitors’ market share;
Assessment of the company’s financial stability.

The analysis of the company’s business indicators also allows identifying trends and prospects related to various aspects of the company, such as marketing, sales management, production organization, etc.

As a result of analyzing business indicators, managers can make more substantiated decisions about reducing costs, improving product quality, increasing the company’s market share, etc. It is important to regularly analyze the company’s business indicators to always have up-to-date information about the business environment and be able to make quick decisions when market conditions change.

Step 4. Results of the Company’s Business Analysis
To ensure that the results obtained are not just left on paper, it is necessary to use these data for taking action.

Description of the obtained results
In the first stage, all results obtained during the analysis should be described. This can be data about the company’s financial condition, it’s market position assessment, customer satisfaction level, process efficiency analysis, and social responsibility. It is necessary to highlight the company’s key problems and look at all indicators collectively to identify links and understand how they affect its overall activity.

Identifying Problems and Their Solutions
Next, a strategy for solving identified problems should be developed. Determine which problems are the most critical and how the situation can be corrected. Some problems can be solved by introducing new technologies, additional staff training, or improving the marketing strategy, while others may require more significant changes in the company’s structure.

Proposing Recommendations and Improvements
In the final stage, specific recommendations and suggestions for improving the company’s operations should be developed. It is necessary to define what changes need to be made and how they will affect the results of the company’s operations. It is also important to define measures for control and evaluation of the effectiveness of implemented changes.

Thus, solving problems identified during the business analysis allows to improve the efficiency of the company’s operations. A company that regularly conducts business analysis and implements recommendations can achieve high results and strengthen its market position.

Step 5. Company Business Analysis
If the analysis of the company’s activities is an assessment of its current state, then the company’s business analysis is a comprehensive investigation of all aspects of the company’s operations, including its strategies and goals, organizational structure, production processes, contracts and partnerships, and so forth. The analysis process consists of several stages.

1. Description of the company and its goals
The first stage involves acquainting oneself with the company and defining its goals. It is necessary to study its history, mission, values, organizational structure, processes, and strategies. It’s important to understand what markets it operates in, who its customers are, how it creates advantages over competitors, and what problems arise in its operations.

2. Data collection and efficiency assessment
At this stage, it’s necessary to gather data about the entire company, its processes, and its activities. This might include financial reporting, sales data, customer satisfaction assessments, quality control, resource efficiency assessments, competitor analysis, and so on. Then, the strong and weak points should be identified.

3. Identification of problems and launch of improvement programs
Based on the collected data, it’s possible to identify key areas where the company is experiencing problems. Next, improvement programs that will help solve these problems should be defined. This could be an improvement of production processes, the launch of product quality improvement programs, the implementation of new IT technologies, etc.

4. Monitoring and control of program implementation
At the final stage, it is necessary to monitor and control the implementation of improvement programs. The effectiveness of each program must be measured and compared with expected results. If necessary, programs should be adjusted to achieve the desired results.

As a result of the company’s business analysis, the following recommendations for improving its activities can be identified:

- Analyze the market and competition to identify advantages and opportunities;

- Define staff training and development programs to increase competencies;

- Implement programs to improve product quality and monitor it;

- Update technologies and processes;

- Create a more active marketing strategy for product promotion in the market.

Business analysis for companies is an important tool that allows them to identify the company’s strengths and weaknesses, create competitive advantages, increase efficiency and productivity, reduce costs, understand competitors, and create strategic action plans. Without conducting business analysis, companies may miss opportunities in the market, fail to reveal their potential, and lose in the competitive struggle.

Alex Visotsky
Business Booster co-founder