Abhi Baj

Abhi Baj

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iTech Series is the marketing partner of choice for the top tech brands around the world.

3 articles

Abhi Baj
Abhi Baj
Read 4 minutes
Books & LiteratureB2B Marketing TrendsB2B MarketingBrand To Demand

Reach Your Audience Engagement with a Brand to Demand Strategy

In today's rapidly changing tech marketing landscape, conventional notions such as B2B brand recognition and demand creation are undergoing substantial alterations. The rise of brand to demand marketing marks a paradigm shift, emphasising the fundamental link between brand development, visibility, and consumer interest. The days of considering these elements separately are over. Nowadays, a strong brand not only generates customer excitement, but also arises from it.

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Abhi Baj
Abhi Baj
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Business & StartupsGotomarketGotomarket Strategy

A Comprehensive Go-To-Market Strategy Checklist for 2024

In the dynamic landscape of B2B marketing, a robust go-to-market strategy is the compass that guides businesses toward success. As we dive into 2024, the ever-evolving market demands a meticulous approach that encompasses innovation, adaptability, and strategic foresight. This checklist serves as a roadmap for B2B marketers, outlining essential steps to navigate the complexities of today's marketplace with confidence and efficacy.

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Abhi Baj
Abhi Baj
Read 3 minutes
Business & Startups

Exclusive Interview with April Weber, Integrated Marketing Lead at Infobip

In the fast-paced world of marketing, staying ahead requires a blend of strategic thinking and hands-on expertise. Recently, iTech Series sat down with April Weber to get her take on integrated marketing, its challenges, and the future of the industry. Here are the key insights from our conversation.

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