Detailed TOC of Global Microwave Oven Market Research Report 2018
Table of Contents
1 Microwave Oven Market Overview 1
1.1 Product Overview and Scope of Microwave Oven 1
1.2 Microwave Oven Segment by Types (Product Category) 1
1.2.1 Global Microwave Oven Production (K Units) and Growth Rate (%) Comparison by Types (2013-2025) 1
1.2.2 Global Microwave Oven Production Market Share (%) by Types in 2017 2
1.2.3 Under 1 Cu. Ft Type 3
1.2.4 1 to 1.9 Cu. Ft Type 4
1.2.5 Over 2 Cu.ft Type 5
1.3 Global Microwave Oven Segment by Applications 6
1.3.1 Global Microwave Oven Consumption (K Units) Comparison by Applications (2013-2025) 6
1.3.2 Household 7
1.3.3 Commercial 8
1.4 Global Microwave Oven Market by Regions (2013-2025) 9
1.4.1 Global Microwave Oven Market Size and Growth Rate (%) Comparison by Regions (2013-2025) 9
1.4.2 North America Microwave Oven Status and Prospect (2013-2025) 10
1.4.3 China Microwave Oven Status and Prospect (2013-2025) 11
1.4.4 Europe Microwave Oven Status and Prospect (2013-2025) 12
1.4.5 Japan Microwave Oven Status and Prospect (2013-2025) 13
1.4.6 Korea Microwave Oven Status and Prospect (2013-2025) 14
1.4.7 Asia Others Microwave Oven Status and Prospect (2013-2025) 15
1.5 Global Microwave Oven Market Size (2013-2025) 16
1.5.1 Global Microwave Oven Revenue Status and Outlook (2013-2025) 16
1.5.2 Global Microwave Oven Production (K Units) Status and Outlook (2013-2025) 17
2 Global Microwave Oven Market Competition by Manufacturers 18
2.1 Global Microwave Oven Production and Share by Manufacturers (2016-2018) 18
2.2 Global Microwave Oven Revenue and Share by Manufacturers (2016-2018) 21
2.3 Global Microwave Oven Average Price by Manufacturers (2016-2018) 24
2.4 Microwave Oven Manufacturers Headquarter Distribution and Sales Area 26
2.5 Microwave Oven Market Competitive Situation and Trends 27
2.5.1 Microwave Oven Market Concentration Rate 27
2.5.2 Microwave Oven Market Share (%) of Top 3 and Top 5 Manufacturers 28
2.5.3 Mergers & Acquisitions, Expansion 29
3 Global Microwave Oven Production by Regions (2013-2018) 32
3.1 Global Microwave Oven Production (K Units) and Market Share (%) by Regions (2013-2018) 32
3.2 Global Microwave Oven Revenue and Market Share (%) by Regions (2013-2018) 34
3.3 Global Microwave Oven Production, Revenue, Price and Gross Margin (2013-2018) 36
3.4 North America Microwave Oven Production (2013-2018) 37
3.4.1 North America Microwave Oven Production (K Units) and Growth Rate (%) (2013-2018) 37
3.4.2 North America Microwave Oven Production (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2013-2018) 37
3.5 Europe Microwave Oven Production (2013-2018) 38
3.5.1 Europe Microwave Oven Production (K Units) and Growth Rate (%) (2013-2018) 38
3.5.2 Europe Microwave Oven Production (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2013-2018) 38
3.6 China Microwave Oven Production (2013-2018) 39
3.6.1 China Microwave Oven Production (K Units) and Growth Rate (%) (2013-2018) 39
3.6.2 China Microwave Oven Production (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2013-2018) 39
3.7 Japan Microwave Oven Production (2013-2018) 40
3.7.1 Japan Microwave Oven Production (K Units) and Growth Rate (%) (2013-2018) 40
3.7.2 Japan Microwave Oven Production (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2013-2018) 41
3.8 Korea Microwave Oven Production (2013-2018) 42
3.8.1 Korea Microwave Oven Production (K Units) and Growth Rate (%) (2013-2018) 42
3.8.2 Korea Microwave Oven Production (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2013-2018) 42
3.9 Asia Others Microwave Oven Production (2013-2018) 43
3.9.1 Asia Others Microwave Oven Production (K Units) and Growth Rate (%) (2013-2018) 43
3.9.2 Asia Others Microwave Oven Production (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2013-2018) 43
4 Global Microwave Oven Consumption (K Units) by Regions (2013-2018) 45
4.1 Global Microwave Oven Consumption (K Units) by Regions (2013-2018) 45
4.2 North America Microwave Oven Consumption (2013-2018) 47
4.3 Europe Microwave Oven Consumption (2013-2018) 48
4.4 China Microwave Oven Consumption (2013-2018) 49
4.5 Japan Microwave Oven Consumption (2013-2018) 50
4.6 Asia Others Microwave Oven Consumption (2013-2018) 51
4.7 Korea Microwave Oven Consumption (2013-2018) 52
5 Global Microwave Oven Production Trend by Types 53
5.1 Global Microwave Oven Production and Market Share (%) by Types (2013-2018) 53
5.2 Global Microwave Oven Production Growth by Type (2013-2018) 55
6 Global Microwave Oven Market Analysis by Applications 56
6.1 Global Microwave Oven Consumption and Market Share (%) by Applications (2013-2018) 56
6.2 Global Microwave Oven Consumption Growth Rate by Applications (2013-2018) 58
7 Global Microwave Oven Manufacturers Profiles/Analysis 59
7.1 Galanz 59
7.1.1 Company Basic Information List 59
7.1.2 Microwave Oven Product Category and Specification 60
7.1.3 Galanz Microwave Oven Production (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2016-2018) 61
7.1.4 Contact Information 62
7.2 Midea 63
7.2.1 Company Basic Information List 63
7.2.2 Microwave Oven Product Category and Specification 63
7.2.3 Midea Microwave Oven Production (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2016-2018) 65
7.2.4 Contact Information 66
7.3 Electrolux 66
7.3.1 Company Basic Information List 66
7.3.2 Microwave Oven Product Category and Specification 67
7.3.3 Electrolux Microwave Oven Production (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2016-2018) 70
7.3.4 Contact Information 71
7.4 Whirlpool 71
7.4.1 Company Basic Information List 71
7.4.2 Microwave Oven Product Category and Specification 72
7.4.3 Whirlpool Microwave Oven Production (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2016-2018) 73
7.4.4 Contact Information 74
7.5 Panasonic 74
7.5.1 Company Basic Information List 74
7.5.2 Microwave Oven Product Category and Specification 75
7.5.3 Panasonic Microwave Oven Production (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2016-2018) 77
7.5.4 Contact Information 78
7.6 Samsung 78
7.6.1 Company Basic Information List 78
7.6.2 Microwave Oven Product Category and Specification 79
7.6.3 Samsung Microwave Oven Production (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2016-2018) 80
7.6.4 Contact Information 81
7.7 Daewoo 81
7.7.1 Company Basic Information List 81
7.7.2 Microwave Oven Product Category and Specification 82
7.7.3 Daewoo Microwave Oven Production (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2016-2018) 84
7.7.4 Contact Information 84
7.8 BSH Home Appliances 85
7.8.1 Company Basic Information List 85
7.8.2 Microwave Oven Product Category and Specification 86
7.8.3 BSH Home Appliances Microwave Oven Production (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2016-2018) 88
7.8.4 Contact Information 89
7.9 SHARP 89
7.9.1 Company Basic Information List 89
7.9.2 Microwave Oven Product Category and Specification 90
7.9.3 SHARP Microwave Oven Production (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2016-2018) 91
7.9.4 Contact Information 91
7.10 LG 92
7.10.1 Company Basic Information List 92
7.10.2 Microwave Oven Product Category and Specification 93
7.10.3 LG Microwave Oven Production (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2016-2018) 94
7.10.4 Contact Information 94
7.11 Brandt 95
7.11.1 Company Basic Information List 95
7.11.2 Microwave Oven Product Category and Specification 96
7.11.3 Brandt Microwave Oven Production (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2016-2018) 97
7.11.4 Contact Information 98
7.12 GE (Haier) 98
7.12.1 Company Basic Information List 98
7.12.2 Microwave Oven Product Category and Specification 99
7.12.3 GE (Haier) Microwave Oven Production (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2016-2018) 101
7.12.4 Contact Information 102
7.13 Candy Group 103
7.13.1 Company Basic Information List 103
7.13.2 Microwave Oven Product Category and Specification 104
7.13.3 Candy Group Microwave Oven Production (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2016-2018) 105
7.13.4 Contact Information 106
7.14 Moulinex 106
7.14.1 Company Basic Information List 106
7.14.2 Microwave Oven Product Category and Specification 107
7.14.3 Moulinex Microwave Oven Production (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2016-2018) 108
7.14.4 Contact Information 108
7.15 Breville 109
7.15.1 Company Basic Information List 109
7.15.2 Microwave Oven Product Category and Specification 110
7.15.3 Breville Microwave Oven Production (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2016-2018) 111
7.15.4 Contact Information 112
8 Microwave Oven Manufacturing Cost Analysis 113
8.1 Microwave Oven Key Raw Materials Analysis 113
8.1.1 Key Raw Materials 113
8.1.2 Price Trend of Key Raw Materials 115
8.2 Proportion of Manufacturing Cost Structure 116
8.2.1 Raw Materials 116
8.2.2 Labor Cost 116
8.2.3 Manufacturing Expenses 124
8.3 Manufacturing Process Analysis of Microwave Oven 125
9 Industrial Chain, Sourcing Strategy and Downstream Buyers 127
9.1 Microwave Oven Industrial Chain Analysis 127
9.2 Upstream Raw Materials Sourcing 127
9.3 Raw Materials Sources of Microwave Oven Major Manufacturers 128
9.4 Downstream Buyers 130
10 Marketing Strategy Analysis, Distributors/Traders 131
10.1 Marketing Channel 131
10.1.1 Direct Marketing 131
10.1.2 Indirect Marketing 131
10.1.3 Marketing Channel Development Trend 132
10.2 Market Positioning 132
10.2.1 Pricing Strategy 132
10.2.2 Brand Strategy 133
10.3 Distributors/Traders List 133
11 Market Effect Factors Analysis 135
11.1 Technology Progress/Risk 135
11.2 Consumer Needs/Customer Preference Change 137
11.3 Economic/Political Environmental Change 138
11.3.1 United States Economic/Political Environmental Change 138
11.3.2 Europe Economic/Political Environmental Change 139
11.3.3 China Economic/Political Environmental Change 140
12 Global Microwave Oven Market Forecast (2018-2025) 141
12.1 Global Microwave Oven Production, Revenue Forecast (2018-2025) 141
12.1.1 Global Microwave Oven Production (K Units) and Growth Rate (%) Forecast (2018-2025) 141
12.1.2 Global Microwave Oven Revenue (Million USD) and Growth Rate (%) Forecast (2018-2025) 142
12.1.3 Global Microwave Oven Price and Trend Forecast (2018-2025) 143
12.2 Global Microwave Oven Production (K Units) Forecast by Regions (2018-2025) 143
12.2.1 North America Microwave Oven Production (K Units) and Revenue (Million USD) Forecast (2018-2025) 145
12.2.2 Europe Microwave Oven Production (K Units), Revenue (Million USD) Forecast (2018-2025) 146
12.2.3 China Microwave Oven Production (K Units), Revenue (Million USD) Forecast (2018-2025) 147
12.2.4 Japan Microwave Oven Production (K Units), Revenue (Million USD) Forecast (2018-2025) 148
12.2.5 Korea Microwave Oven Production (K Units), Revenue (Million USD) Forecast (2018-2025) 149
12.2.6 Asia Others Microwave Oven Production (K Units), Revenue (Million USD) Forecast (2018-2025) 150
12.3 Global Microwave Oven Consumption (K Units) Forecast by Regions (2018-2025) 151
12.3.1 North America Microwave Oven Consumption (K Units) Forecast (2018-2025) 152
12.3.2 Europe Microwave Oven Consumption (K Units) Forecast (2018-2025) 153
12.3.3 China Microwave Oven Consumption (K Units) Forecast (2018-2025) 154
12.3.4 Japan Microwave Oven Consumption (K Units) Forecast (2018-2025) 155
12.3.5 Asia Others Microwave Oven Consumption (K Units) Forecast (2018-2025) 156
12.3.6 Korea Microwave Oven Consumption (K Units) Forecast (2018-2025) 157
12.4 Global Microwave Oven Production Forecast by Type (2018-2025) 157
12.5 Global Microwave Oven Consumption (K Units) Forecast by Application (2018-2025) 158
13 Research Findings and Conclusion 160
14 Methodology and Data Source 161
14.1 Methodology/Research Approach 161
14.1.1 Research Programs/Design 161
14.1.2 Market Size Estimation 162
14.1.3 Market Breakdown and Data Triangulation 163
14.2 Data Source 165
14.2.1 Secondary Sources 165
14.2.2 Primary Sources 165
14.3 Disclaimer 166
14.4 Author List 168