Vanilla is the fruit of a thick green orchid vine (v. planifolia) that grows wild on the edge of the Mexican tropical forests. The vines, when grown wild, will grow up to the top of tall trees in the jungle. Commercially, the vines are pruned for a few reasons. One is that the vines will not flower until they stop growing. And two, the vines need to be at a height where workers can reach them. Once the vines stop growing they produce clusters of buds that eventually develop into orchids, up to 1000 flowers for one vine. Not all the flowers are hand pollinated though. They are thinned out so as to guarantee good quality beans, albeit fewer in quantity. After hand pollination, the flowers develop into long thin green pods or beans that can grow up to 12 inches (30 cm) long. Average length is about 8 inches long. These tasteless and odorless green pods are hand-picked when they are still not ripe and then the fermentation process begins. The beans are first plunged into hot water and then the 'drying' and 'sweating' process starts. The beans are dried in the sun during the day and then wrapped in the blankets at night so they can sweat. This process can last anywhere from 2 to 6 months until the beans become a very dark brown color and develop a white crystalline substance (or frost) on the outside of the bean, called vanillin. The vanillin is what gives the beans their wonderful flavor and aroma and these beans are prized. At this point the beans are aged to bring out their full flavor, and this can take up to two years. Once dried and cured the vanilla pods need to be kept airtight to retain their wonderful flavor.
In 2015, global Vanilla production reaches 282.6 tons, reduced by 2.92% compared with the production in 2011. However, the demand for vanilla is larger than production. And the reason why the production is smaller is that the raw materials suppliers Madagascar and Indonesia have a Yield reduction.
In 2015 Madagascar experienced poor flowering and a very small vanilla bean crop. So the price of Vanilla bean which is raw materials of vanilla products will increase, thus the price of vanilla products will increase in some way.
The market competition is intensive because currently there is huge number of enterprises that engaged in Vanilla Bean business. The technology of Vanilla is not that advanced; so the involved of enterprises have paid more attention on the technology of Vanilla to gain more market share. In the last ten years significant efforts have been made for commercial exploitation of Vanilla through the use of synthetic technique.
Despite the presence of competition Vanilla in the market, the demand for Vanilla is quite tremendous and is growing, investors are still optimistic about this area; in the future, there will still have more new investors to enter the field.
Although sales of Vanilla brought a lot of opportunities, the study group recommends the new entrants who have money only, but lack technical advantage and downstream support should not enter into the Vanilla field
The report offers detailed coverage of Vanilla industry and main market trends. The market research includes historical and forecast market data, demand, application details, price trends, and company shares of the leading Vanilla by geography. The report splits the market size, by volume and value, on the basis of application type and geography.
The report forecast global Vanilla market to grow to reach xxx Million USD in 2020 with a CAGR of xx% during the period 2021-2025.
First, this report covers the present status and the future prospects of the global Vanilla market for 2015-2025.
And in this report, we analyze global market from 5 geographies: Asia-Pacific[China, Southeast Asia, India, Japan, Korea, Western Asia], Europe[Germany, UK, France, Italy, Russia, Spain, Netherlands, Turkey, Switzerland], North America[United States, Canada, Mexico], Middle East & Africa[GCC, North Africa, South Africa], South America[Brazil, Argentina, Columbia, Chile, Peru].
Key Companies
Lochhead Manufacturing Co
Spice Jungle
Vanilla Queen
David Michael & Co
Heilala Vanilla
Venui Vanilla
Nielsen-Massey
Blue Cattle Truck
Sonoma Syrup Company
Hawaiian Vanilla Company
Frontier
Singing Dog
At the same time, we classify Vanilla according to the type, application by geography. More importantly, the report includes major countries market based on the type and application.
Market Segment as follows:
Market by Order Type
Extract
Powder
Paste
Market by Application
Retail
Food service
Cosmetic
Pharma
Other
By Region
Asia-Pacific[China, Southeast Asia, India, Japan, Korea, Western Asia]
Europe[Germany, UK, France, Italy, Russia, Spain, Netherlands, Turkey, Switzerland]
North America[United States, Canada, Mexico]
Middle East & Africa[GCC, North Africa, South Africa]
South America[Brazil, Argentina, Columbia, Chile, Peru]
The research provides answers to the following key questions:
• What is the estimated growth rate and market share and size of the Vanilla market for the forecast period 2021 - 2025?
• What are the driving forces in the Vanilla market for the forecast period 2021 - 2025?
• Who are the prominent market players and how have they gained a competitive edge over other competitors?
• What are the market trends influencing the progress of the Vanilla industry worldwide?
• What are the major challenges and threats restricting the progress of the industry?
• What opportunities does the market hold for the prominent market players?