Hair masks are nourishing hair treatments for your hair. They often contain oils, butters and other hydrating ingredients to supercharge your hair conditioning efforts. Plus, they spend more time sinking into and nourishing your hair than your average shampoo or conditioner, meaning that you can get even more dramatic benefits even in a single use.
The market is categorized into Thermal Steam Hair Mask and Steam-Free Hair Mask. Thermal steam hair mask held the largest percentage share with revenue of 143 million USD in 2017, and about 89% market share, as the thermal steam hair mask is widely used in salons and spas. Steam-free hair mask will see rapid growth with the more and more popular use at home.
North America accounted for the biggest consumption area, with about 35.8% market share in 2017. Europe followed as the second, with 29.7% market share and 6255 K Units sold in 2017. These products have gained popularity and visibility among female customers. The advertisements aired on social media platform, televisions and other platforms have a huge impact on end-users. Moreover, increasing penetration of national and international salons in tier II and tier III cities in Asia Pacific, EMEA and North America region is predicted impede the demand for the hair masks.
Asia Pacific is the largest manufacturer base of hair mask product with more than 67% of market share in 2017. Large companies such as Unilever and P&G are likely to set facilities in this area, for the low cost of labor and raw materials, also with great potential consumption market.
Key players in the market are Coty, P&G, Estée Lauder, Unilever, L'Oréal, Henkel, Revlon,
KAO, Shiseido and Lovefun. Most of the companies are engaged in adopting strategies such as mergers and acquisition, collaborations, and new product development to increase their market share.
The report offers detailed coverage of Hair Mask industry and main market trends. The market research includes historical and forecast market data, demand, application details, price trends, and company shares of the leading Hair Mask by geography. The report splits the market size, by volume and value, on the basis of application type and geography.
The report forecast global Hair Mask market to grow to reach xxx Million USD in 2020 with a CAGR of xx% during the period 2021-2025.
First, this report covers the present status and the future prospects of the global Hair Mask market for 2015-2025.
And in this report, we analyze global market from 5 geographies: Asia-Pacific[China, Southeast Asia, India, Japan, Korea, Western Asia], Europe[Germany, UK, France, Italy, Russia, Spain, Netherlands, Turkey, Switzerland], North America[United States, Canada, Mexico], Middle East & Africa[GCC, North Africa, South Africa], South America[Brazil, Argentina, Columbia, Chile, Peru].
Key Companies
Wella Professionals
Pantene
Leonor Greyl
Briogeo
Aveda
Living Proof
Moroccanoil
Amika
Arvazallia
Biocare
L\'Oreal
Schwarzkopf
Richfeel Brahmi
Dove
At the same time, we classify Hair Mask according to the type, application by geography. More importantly, the report includes major countries market based on the type and application.
Market Segment as follows:
Market by Order Type
Steam-Free Hair Mask
Thermal Steam Hair Mask
Market by Application
Home Use
Salon Use
By Region
Asia-Pacific[China, Southeast Asia, India, Japan, Korea, Western Asia]
Europe[Germany, UK, France, Italy, Russia, Spain, Netherlands, Turkey, Switzerland]
North America[United States, Canada, Mexico]
Middle East & Africa[GCC, North Africa, South Africa]
South America[Brazil, Argentina, Columbia, Chile, Peru]
The research provides answers to the following key questions:
• What is the estimated growth rate and market share and size of the Hair Mask market for the forecast period 2021 - 2025?
• What are the driving forces in the Hair Mask market for the forecast period 2021 - 2025?
• Who are the prominent market players and how have they gained a competitive edge over other competitors?
• What are the market trends influencing the progress of the Hair Mask industry worldwide?
• What are the major challenges and threats restricting the progress of the industry?
• What opportunities does the market hold for the prominent market players?