What change in SEO in 2020

Over the years, SEOs have weathered major algorithm updates, upped our content game, and learned to navigate an increasingly competitive SERP landscape. Google’s laser-focus on customer experience remains unchanged and per usual, it’s the driving force behind big changes on the horizon. That’s right, the SERPs are changing again, and as you might imagine, organic marketing isn’t likely to get any easier.

Simplified reporting tools and more context for how users interact with your website helps brands identify and fix problems before they do any real damage. That said, we’ll just have to wait and see what happens when Google makes the Core Web Vitals official ranking factors and how the platform will address the intangible parts of the user experience.