Programmatic Advertising is the automation of the buying and selling of desktop display, video, FBX, and mobile ads using real-time-bidding. Programmatic describes how online campaigns are booked, flighted, analyzed, and optimized via demand-side software (DSP) interfaces and algorithms.
Programmatic advertising sprang to life as an automated way to buy and sell ad inventory through exchanges that connect advertisers to publishers. The exchanges started with search, but today they cover all channels, from display, social, and mobile to television, radio, and outdoor.
With growing market for mobile phones, wide utilization of mobile advertising is witnessed, coupled with surging demand for more sophisticated technology. Emergence of tools to monitor & measure relevant data on mobile devices is influencing bright prospects for programmatic mobile video. There has been a wide adoption of digital technologies & devices for innovation in business processes and revenue producing opportunities. In addition, several government and international events have generated an incremental online advertising spending, which in turn has influenced adoption of programmatic advertisements. The aforementioned factors are expected to fuel growth of the market during the forecast period. In addition, social media marketers are running more effective campaigns through automated buying, reaching precise audiences with highly relevant messages. This is further estimated to propel market growth.
The report offers detailed coverage of Programmatic Display industry and main market trends. The market research includes historical and forecast market data, demand, application details, price trends, and company shares of the leading Programmatic Display by geography. The report splits the market size, by volume and value, on the basis of application type and geography.
The report forecast global Programmatic Display market to grow to reach xxx Million USD in 2020 with a CAGR of xx% during the period 2021-2025.
First, this report covers the present status and the future prospects of the global Programmatic Display market for 2015-2025.
And in this report, we analyze global market from 5 geographies: Asia-Pacific[China, Southeast Asia, India, Japan, Korea, Western Asia], Europe[Germany, UK, France, Italy, Russia, Spain, Netherlands, Turkey, Switzerland], North America[United States, Canada, Mexico], Middle East & Africa[GCC, North Africa, South Africa], South America[Brazil, Argentina, Columbia, Chile, Peru].
Key Companies
Facebook
Google (Doubleclick)
Alibaba
Adobe Systems Incorporated
Tencent
AppNexus
Amazon
JD.com
Yahoo
Verizon Communications
eBay
Booking
Expedia
MediaMath
Baidu
Rakuten
Rocket Fuel
The Trade Desk
Adroll
Sina
At the same time, we classify Programmatic Display according to the type, application by geography. More importantly, the report includes major countries market based on the type and application.
Market Segment as follows:
Market by Order Type
Real Time Bidding
Private Marketplace
Market by Application
E-commerce Ads
Travel Ads
Game Ads
Others
By Region
Asia-Pacific[China, Southeast Asia, India, Japan, Korea, Western Asia]
Europe[Germany, UK, France, Italy, Russia, Spain, Netherlands, Turkey, Switzerland]
North America[United States, Canada, Mexico]
Middle East & Africa[GCC, North Africa, South Africa]
South America[Brazil, Argentina, Columbia, Chile, Peru]
The research provides answers to the following key questions:
• What is the estimated growth rate and market share and size of the Programmatic Display market for the forecast period 2021 - 2025?
• What are the driving forces in the Programmatic Display market for the forecast period 2021 - 2025?
• Who are the prominent market players and how have they gained a competitive edge over other competitors?
• What are the market trends influencing the progress of the Programmatic Display industry worldwide?
• What are the major challenges and threats restricting the progress of the industry?
• What opportunities does the market hold for the prominent market players?