Narrow Focus with a Targeted Approach in Account based Marketing
Narrow focus with targeted approach
"Account Based Marketing Increases TTEC's Marketing-Driven Pipeline by 366%" - Terminus
Today, a successful account-based vendor looks to leverage customer data to deliver relevant data and personalized offers. Analyzing an existing customer base to identify what fits your definition of an ideal customer will not only benefit your prospects of maintaining a long-term relationship but also provide the greatest lifetime value.
Connect on social media
One key effective strategy is to follow up and strategically connect with these potential buyers on social media. Once you've made a list of all the major ABM target accounts.