Importance of Subject Line in Email Marketing
Your title is your first impression, and if it's not good, it might be your last as well. If you receive an email with the subject line "" The web is for everyone ... check the upcoming web! How excited are you to open it? You will not read the body.
Engaging customers should be in simple, direct human language without too much technical. A clear subject line is short, descriptive and more likely so that people who scan your email read the subject. Research suggests keeping your subject line under 50 characters.
"Treat your subject like a movie trailer - watch the trailer to let them know what's going to happen." To stand out from the current list of subscribers, marketers are effectively using emojis in their subject lines to attract potential customers with relevant topics. The most personal and humane strategies to engage with recipients
56% of brands using emojis in email subject lines had higher open rates than brands without. Using emojis in your subject line is to make sure that emojis are both eye-catching, branded and subject-based.