NBA 2K has evolved from an ordinary product that was marketed
Ronnie 2K tells Complex. "I was part of 2K MT our team to bring this project to life , but it was suitable to collaborate with him. When we put out that tease, everybody believed it would become another NBA player...it allows us live in the world of fashion, culture and music and 2K is seated at the table."
NBA 2K has evolved from an ordinary product that was marketed as a novelty within the world of gaming. It's now a moment in culture and its intersection of music, pop culture, fashion, sneakers, and, of course, basketball has taken the franchise to heights that none other game has surpassed. With the latest edition, NBA 2K23. the game set a new standard when it announced J. Cole as the first rapper ever to appear on the front cover NBA 2K with the Dreamer Edition. While it's definitely a surprise that 2K made a announcement like this in the midst of the game's release, the prevailing trend of the game may have indicated that this could happen one day. In spite of that it wasn't actually the idea of 2K, it was J. Cole's.
"Three and a half years when he dunked at one of the break times of the All-Star Weekend Saturday Night, J. Cole said 'Ronnie I'd like to be in MyCareer and help you to think about the ideation around that,'" Ronnie 2K tells Complex. "I worked with the team to bring this idea to life , and it was very fitting to collaborate with Ronnie 2K. When we released the teaser, everyone thought it was going to just be another basketball player...it allows us to stay in the world of fashion, culture, and music and sports. 2K has a seat at the table right now."
J. Cole cover J. Cole cover is one of four covers that are included in the new edition of 2K The other covers include Michael Jordan, Devin Booker and a duo with Sue Bird and Diana Taurasi. NBA 2K23 discussions have been being discussed on social media of late with the NBA ratings dropping this week. Kevin Durant even took at joke following his 2K rating being released.On the day of the game's release, we spoke to Ronnie Singh aka Ronnie 2K on the reasoning behind putting MJ as the game's cover instead of LeBron and Buy NBA 2K23 MT Coins the reason why Devin Booker was selected over other NBA stars, MyCareer, ProAm, gameplay, and much more.