3 Advantages of In-house Online Ordering for Restaurants
Today, restaurants have to offer the best online ordering system for customers, and it's hard to ignore the benefits of having your online ordering system for a restaurant.
Even before the COVID-19 pandemic, customers were already ordering online in large numbers. Takeaway, drive-through, and delivery accounted for 60% of restaurant and foodservice sales in October 2019, according to National Restaurant Association survey results.
In the spring of 2020, 68 percent of the revenue from eating in restaurants was lost because most states had laws that forced restaurants to only serve food on the go.
Advantage #1: Online Ordering Systems Increase Revenue
There's a reason why customers enjoy placing orders online or via custom mobile apps. Customers are more likely to examine all of their menu selections when they do not feel rushed to place their order, and they end up paying more than they would if they placed their order over the phone or in person.
These days, customers can browse a menu for minutes or even hours, allowing them to plan and anticipate in their own time. With no weight behind them, there is less pressure for your guests to quickly place their orders, and they will be more likely to order that additional menu item.
Advantage # 2: Hospitality Can Be Extended to the Guest's Residence
Even though some restaurant owners may feel that the restaurant's app for ordering makes it harder for their staff to get to know their customers, there are ways to keep your restaurant's unique style of hospitality alive in online orders.
Even though customers won't be talking to anyone on the phone or visiting your restaurant in person, you can add unique thank you messages and design your receipts to make sure your brand shines on every delivery and takeaway order.
Especially now, these small gestures demonstrate to your customers that you value their business and look forward to their return when things have returned to normal.
Advantage # 3: Online Ordering Systems Improve Order Accuracy.
Misunderstandings can occur at any restaurant, whether the order is taken in person or over the phone. Real mistakes can cause wasted food and, more importantly, unhappy customers who might not come back.
One advantage of an online restaurant food ordering system is that the customer has more freedom. When the client is in charge, they have greater clarity and understanding of their activities. Since everything is in writing, there is no actual possibility of confusion. This is especially crucial for people with allergies and dietary limitations. Many of the best online ordering systems for restaurants have simple checkboxes that make it easy to note allergies. This makes it easy for kitchen staff to change ingredients based on what a customer chooses.
Online Food Ordering Systems Will Continue to Flourish.
Online ordering is now the most secure way for your guests to experience your food and hospitality. So ensure that you are maximizing the value of each order. Make sure that your online ordering system restaurants makes it easy for first-time customers to become repeat customers, especially after the COVID-19 issue is over.