Anurag Mehta
Anurag Mehta
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Developing a Business Strategy Using Six Sigma DMAIC

Six Sigma offers great tools and methodologies under its wing to offer one of the most resourceful ways to make business functions and organizations more effective. Six Sigma revolves around process improvement, understanding what causes faults and defects, and how we can improve and control the effectiveness of the changes made.

One of the most widely used and extremely popular methodologies of Six Sigma is DMAIC (Define, Measure, Analyze, Improve, and Control). The DMAIC methodology single-handedly covers the entire process without leaving a gap for any missing information. Let’s understand the DMAIC process in a brief and how it enables one to create a business strategy.

The DMAIC model is a step-by-step model that illustrates a disciplined and thorough method to improve and enhance a business, its processes, and also create a scalable business strategy. The DMAIC model, with its different phases, makes it easy for the organization to keep the direction of the business strategy in check.

The DMAIC model provides complete flexibility and control to the organization, thus ensuring that the strategy is well-tuned with the organization’s interests and goals. The DMAIC framework, with its comprehensive approaches, integrates many strategies, tools, and models to enable an organization to create and implement the best-suited strategy and achieve success and growth!

DMAIC and Business Strategy

Phase One: Define

“Define” is concerned with defining the problem(s). This process is crucial as it sets the blueprint for a strategy and directly affects the result you wish to achieve. The project leader, along with the champion, defines the current status of a process, how it affects the company, how the customers view it, and what benefit there is from making the said changes, and so on.

Phase Two: Measure

The best way to measure a company’s performance is to gauge it quantitatively. Constantly measuring business improvement is of key importance in the Measure phase of the DMAIC process. This phase also enables us to make sure that the strategy is on track and is on the decided course of operation.

Phase Three: Analyze

This certainly has to be one of the most crucial phases of the DMAIC model. In the Analyze phase, a thorough analysis of the business and market enables the management and leadership to determine the best strategy for their business.

Phase Four: Improve

The Improve phase takes center stage as a strategy that needs to be continuously improved and kept updated, especially with the changing client demands, economic and technical factors, etc. The strategy needs to be continuously improved as customer needs, industry trends, and economic and technical factors change. After analyzing how the Y’s are affected by the X’s, management can leverage this to modify or move ahead with their business strategy.

Phase Five: Control

A strategy is never complete without close and constant monitoring and management. This not only provides real-time effects, and inputs to tweak the strategy and make sure it follows the path decided by the leadership.

Read in detail about DMAIC here: