Have a Highly Profitable Self-Published Book

Many aspiring authors have made their dreams a reality thanks to the self-publishing revolution. However, maximizing the profit potential means adding extra dimensions to your project. For example, comparing printing and book fulfillment services to print-on-demand is wise. It's also essential for you to develop a marketing and sales strategy that's organized and reaches your target readers. You can be sure your competitors are taking an organized approach, and it requires finesse to get your fair share. The ability to sell in every retail channel, online and in-store, also matters; on-demand keeps you online only.

One of the essential things for self-published authors to remember is the services traditional publishers provide. They support their authors with editing, cover design, proofreading, marketing, and more. Independently published books need the same content and support services to succeed. Readers and retailers have high expectations about quality, and meeting them requires a professional approach. Doing things ad hoc and on the fly rarely leads to the success you'll have with a well-planned project. When you launch a book, it needs to get off to a strong start in the marketplace.

When you print your book, seeing it as a product is helpful. Your customers are your target readers, and anything you can do to entice them to buy is useful. Most book buyers are active readers who love to read. They'll purchase or download copies if you give them reasons to become interested. Details like your binding choice can matter to some people. For example, paperback editions cost less than hardcover, and spiral is easier for heavily used books. On the other hand, if you're publishing a high-end volume with long-lasting content that people want to display, you may wish to print hardcover.

Having a professional editor work with you to finalize your book will strengthen its content. Editors bring their experience and trained eye to your text and make suggestions for improving it. If you're a novelist, they can help with storytelling as they do with flow for nonfiction authors. Books sell often because of word of mouth. If someone enjoys your book, they will likely recommend it to others. Over time, it helps you ring up increased sales. It's the same with sales channels. Being available online and in stores increases your potential volume. All are ways to make your self-published book more profitable.