Athleisure Market Value, Development Trends and Competitive Analysis 2023
According to distribution channel, the market for athleisure has been divided into store-based and non-store-based. The store-based segment which is expected to dominate the athleisure market mainly because of the advantage of touch and feel, which is not the case with online retail. However, online retail for the industry is expected to outplay brick and mortar retail in the coming years due to competitive pricing and buying convenience.
The Athleisure Market Value is on the rise due increasing involvement of developing nations into sports and fitness activities. Also, the increasing disposable income and active brand promotions has led to the popularity and increased market sales. Athleisure includes apparels such as sneaker, joggers, leggings, hoodies, and many more. Many companies used high-end performance enhancing materials for their making while the many apparels are not defined in their athletic performance enhancing abilities.
Under Armour, Inc. (US), Lululemon Athletica (Canada), Adidas AG (Germany), Nike, Inc. (US), H&M (Switzerland), Eysom (US), Outdoorvoices (US), Ten Thousand, Inc. (US), Isaora (US), Human Performance Engineering (UK).
The Global Athleisure Market has been segmented based on apparel type, end-use, distribution channel, and region.
By apparel type the market is segmented into sneakers, yoga pants, shorts, sports bras, leggings, tights & joggers, sports jackets, and others.
By end-use the market is segmented into men and women.
The global athleisure market has been classified based on distribution channel into store-based and non-store-based.
The global athleisure market has been regionally segmented into North America, Europe, Asia-Pacific, and Rest of the World.
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North America is expected to dominate due to higher product awareness and high demand of smart sports apparels and activewear in the region. Europe also has a very high market potential with many millennials and baby boomers opting for trendy sportswear. However, market for Asia-Pacific is expected to propel with the fastest growth rate during the forecast period. Large population size and increasing disposable income in the region are expected to fuel the market of athleisure during the forecast period. Other factors helping the market in the region includes growing awareness related to smart fabrics and increasing participation into sports and gym activities.
Asia Pacific is expected to grow the fastest during the forecast period. Increasing brand awareness mainly due to the celebrity brand endorsements of products and increasing population involvement into health and fitness related activities are some of the reasons for the market growth. China is expected to dominate the Asia Pacific market due to large population size with medium to high disposable income. Asia Pacific is expected to be the fastest growing market for athleisure due to growing disposable income and growing awareness of products due to social media in the region. Also, increasing indulgence into sports and sports related activities in the region is expected to propel the market with the highest growth rate.
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