Automated system for online advertising

The challenge

The client who approached us was engaged in SEO since the beginning of the 2000s. As the company grew, the number of employees and projects increased, and the amount of routine work that had to be performed to meet the requirements of search engines grew notably. At that time, Evrone already had experience in developing automated systems for website promotion, including such services as PromoPult (ex. SeoPult), SeoPult.PRO, Linkfeed.ru and Trustlink.ru.

The client’s company decided to optimize part of the routine work of the specialists who were responsible for selecting advertising sites and placing links on other websites. The client’s company was widely known in Russia and had offices in Poland, Thailand, Hong Kong, and the USA. The new product, called UpToPromo, was to be designed for countries in Southeast Asia.