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Evrone Development
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START: Developing an A/B testing platform for a streaming service

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START is an online cinema partly owned by Megafon. In 2021, START turned to Evrone with the task of creating a separate service for A/B testing. Its function is to accept a request with a user ID, distribute it among current experiments, and give this information back.

START needed a user-friendly interface where analysts could set parameters themselves, make groups, and start and end experiments at a given time. It had to be connected to a service that collects the necessary data about users, on the basis of which it would be possible to collect groups for testing. Read the full case study here.

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Evrone Development
Evrone is your expert design and development partner.
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