START: Developing an A/B testing platform for a streaming service
START is an online cinema partly owned by Megafon. In 2021, START turned to Evrone with the task of creating a separate service for A/B testing. Its function is to accept a request with a user ID, distribute it among current experiments, and give this information back.
START needed a user-friendly interface where analysts could set parameters themselves, make groups, and start and end experiments at a given time. It had to be connected to a service that collects the necessary data about users, on the basis of which it would be possible to collect groups for testing. Read the full case study here.