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WhatsApp Business API Pricing: A Complete Guide by Emovur
If you're a business looking to engage customers efficiently on WhatsApp, the WhatsApp Business API is your best bet. But one of the most important questions businesses ask before getting started is — what is the WhatsApp Business API pricing?
In this guide by Emovur WhatsApp Business API, we’ll break down everything you need to know about the pricing structure, factors affecting cost, and why Emovur is the best partner for your WhatsApp Business needs in India.
What is the WhatsApp Business API?
The WhatsApp Business API is designed for medium to large businesses that want to scale their customer communication using automation, chatbots, and integrations. Unlike the free WhatsApp Business App, the API allows businesses to:
- Automate conversations
- Send alerts, updates, and OTPs
- Integrate with CRMs and support platforms
- Reach users across the globe
WhatsApp Business API Pricing Overview
WhatsApp API pricing is not flat or fixed. It is based on conversations, and pricing is defined by Meta (formerly Facebook). Here's how it works:
✅ Conversation-Based Pricing
As of 2025, WhatsApp charges per 24-hour conversation window. Conversations fall into two categories:
- User-Initiated: When a customer messages your business first.
- Business-Initiated: When your business sends the first message.
Each category has a different rate, and pricing can vary by country.
WhatsApp API Pricing in India
Here is the average WhatsApp Business API pricing for India (as of June 2025):
Type of ConversationAverage Cost (INR)User-Initiated₹0.35 - ₹0.45Business-Initiated₹0.55 - ₹0.75
Note: Actual rates may vary depending on message template type, use case, and service provider.
Why Choose Emovur for WhatsApp Business API?
At Emovur, we simplify the entire process of getting started with the WhatsApp Business API and offer transparent pricing, complete setup, and ongoing support. Here's why businesses across India trust Emovur:
🌟 Competitive Pricing
We offer affordable and flexible plans for startups and enterprises, without hidden charges.
🔧 Quick API Integration
Get your WhatsApp API account set up and running within 2-3 days.
🤖 Smart Automation Tools
Use advanced chatbots and automation to handle inquiries 24/7.
📊 Real-Time Analytics
Track every message, campaign, and conversion with our intuitive dashboard.
📞 Dedicated Support
Our team is available to assist you at every stage — from setup to scaling.
Emovur WhatsApp API Pricing Plans
We offer flexible plans based on business size and requirements:
Plan NameFeaturesPrice (Monthly)Starter Plan1,000 Conversations, Basic Automation₹999Growth Plan5,000 Conversations, Chatbot Integration₹3,499Enterprise PlanUnlimited Conversations, CRM & API AccessCustom Pricing
💡 Contact us for a free consultation to find the right plan for your business.
Final Thoughts
Understanding WhatsApp Business API pricing is crucial for budgeting and planning your marketing or customer service strategy. At Emovur, we ensure you get the best pricing, robust tools, and top-tier support.
Ready to power your business on WhatsApp?
👉 Visit Emovur or contact us today to get started with your WhatsApp Business API integration.
FAQs on WhatsApp Business API Pricing
Q1. Can I use WhatsApp API for free?
No, the API is paid and charges are conversation-based as per Meta’s pricing.
Q2. Does Emovur charge extra over Meta’s pricing?
We offer plans inclusive of messaging charges, setup, support, and more — with no hidden fees.
Q3. Can I upgrade or downgrade my plan?
Yes, our plans are fully flexible and scalable as your business grows.