Need to Create Interaction in the Emails
Avoid sending general messages and offering real value to your subscribers.
People want to interact with people, not inbox. Instead of sending generic content to individual subscribers, take the time to tailor your email content to the best contacts and best leads. Segment by industry, location, spending and other relevant factors that differentiate one part of your audience from the other. High-priority email campaigns will perform better and will keep your subscribers engaged.
True value can come in different ways. For example, if you want to educate your B2B customers about the services or solutions you have available, it could be in the form of a blog, ebook, or in the form of valuable information, such as an article that guides readers through a process. Instead of speaking in a marketing tone for example "Download the White Paper" to explain why Try to envision how your white paper can help reduce anxiety during the pain they are constantly experiencing.
Utilization of Interactive Content to Increase Interaction
Providing relevant information, valuable insights and breaking new records for your email subscribers will keep them interested in your daily updates and make them more engaged.
Using interactive content for email is the number one design trend in 2019.Email with games, quizzes, carousels, GIFs, and images will keep beneficiaries locked out.For example, customer purchases should be followed by email. For example, an invitation to a survey that requires a certain action from the recipient. Using interactive content can help increase sales for brands using interactive content.