David Jones
David Jones
We’re happy marketers who enjoy working with fellow marketers to help make their lives simpler and work easier. The long version: we’re a global business-to-bus
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Best Email Marketing Practices for Engaging Prospects

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This seems very basic and clear to you. But this is one of the best email marketing practices for engaging potential customers. A welcome email is an email where you thank visitors for joining your company newsletter and move forward with expectations for what's to come. This will be your first chance to introduce yourself and tell you more about your business.

If your new prospect referral isn't memorable, the other emails you send won't. Write your welcome email in a fun and humorous way as you write to friends or colleagues. Avoid using more corporate language. The most popular example of an email by Derek Sivers that has been generating millions is enough to understand the point. Nobody has written an email like this before.

Derek Sivers founded a company called CD Baby. He wrote an automated email sent to customers after purchasing a CD. The email initially said, "Hey, your CD has been shipped."

This is an email, try it!

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David Jones
We’re happy marketers who enjoy working with fellow marketers to help make their lives simpler and work easier. The long version: we’re a global business-to-bus
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