Whitney Brown
FB Chatbot for E-commerce
Whenever done rightly, Facebook Chatbots gives tremendous potential (an association with 900 million individuals on FB Messenger) to drive sales and upgrade the client relationship. Be that as it may, these bots are new and unfamiliar to a large portion of us and aren’t superhuman (we’ll banter whether a PC can be superhuman later, alright?).
Yet, on the off chance that you aren’t cautious, utilizing a chatbot may blowback. You could disturb or befuddle a client, give terrible data, or make it hard to finish a buy. A disappointed client won’t be accepted, however, they’re probably going to propose that others avoid your image too.
The best thing about chatbots is that they give you a robotized, savvy approach to speak with your clients in a manner that is more straightforward and individual than at any other time.
It’s something you can undoubtedly add to your Facebook promoting procedure. Look at this article for more data: How to Set Up a High-Converting Facebook Retargeting Campaign
Here are some incredible approaches to use the intensity of Facebook Messenger to interface with your clients:
1) Customer Service
Both online media and talk are getting progressively significant for web-based business client care. One investigation found that you’ll lose the same number of as 15% of your clients on the off chance that you overlook online media demands and that income per client can grow 20-40% for organizations that do react. This is what another examination found:
44% of clients accept live talk is the most significant element a site can offer during a purchase.
There are a couple of approaches to utilize your chatbot to help with client support. First of all, you can utilize it to handle FAQs and give straightforward answers. You can likewise utilize it to gather some essential data like email, request number, and portrayal of the issue before passing it along to one of your help reps to dominate.
Remember that this innovation isn’t cutting edge yet. You can’t anticipate that your bot should deal with any convoluted or remarkable solicitations, so it’s basic that at whatever point you use bots you ought to have human help on reserve to help answer any such inquiries.
2) Order Confirmation and Updates
You can likewise offer your clients a chance to utilize Messenger to deal with requests and delivery affirmations. Convey the following numbers, request refreshes, and request input all from a solitary message string.
One approach to truly support deals is to make it simple to reorder through Messenger. On the off chance that the bot has a client’s organization history, you can offer alternatives to peruse and reorder directly from their telephone or program.
3) Upsell and Cross-Sell
While improving the purchasing experience will build deals over the long haul, you can likewise advance new items and offers legitimately to your clients using Messenger.
You realize their purchasing propensities and their segment data. You’ve set up a line of correspondence. Presently you can utilize this stage to help clients to remember items they should look at or new advancements you have coming up which may intrigue them.
Try not to be excessively pushy or irritate clients. Except if they select in for it, you shouldn’t be shooting them with the most recent advancements consistently – simply the promotions and offers that are provided food explicitly to their inclinations and buy history.
These messages can be extremely intrusive to a client as they’re going straightforwardly to their telephones and PCs such that emulates the conversational experience they have when talking up a companion or a charming young lady they met last Friday. A periodic, helpful advancement will be welcome by most–however, sales spam won’t.
Your bot serves at the delight of the client. If you irritate them, not exclusively will the correspondence line be cut off, however, it’ll leave a terrible judgment regarding the clients’ mouth, as well.
4) Facilitate Sales
You can likewise attempt to encourage your deals legitimately through the visit.
Nonetheless, remember that these bots are still quite essential. On the off chance that you sell items like clothing with different choices (size, shading, style, and so on.), it may be simpler to guide your clients to peruse your site to give a superior encounter.
If not, you’ll unquestionably need to have a human on deck to help contribute, as should be obvious from the model above. Be that as it may, on the off chance that you offer a couple of clear items or wish to encourage re-requests and extra deals, this gives an energizing chance.