Identity and website for a financial services provider Galleon & Caravan
The challenge
We were asked to create a fresh and distinctive brand identity and landing site for a financial service which is anything but ordinary. At Evrone, we strive to continually challenge ourselves in what we deliver for our clients, and building the website for Galleon & Caravan was no exception.
Galleon & Caravan provides boutique payment services for the entertainment and creative industries, offering exceptional service and lower commission rates than are charged by ordinary banks.
The solution
It quickly became apparent that the identity of Galleon & Caravan needed to not only reflect their ethos, but also needed to appeal directly to a customer base that had a keen eye for design and beauty themselves. Like Galleon & Caravan itself, the one thing the identity absolutely could not be was “standard”.
Our team created a design language that blends tradition with modernity, premium yet accessible, drawing on the global nature of the service, and juxtaposing contrasting elements that are united by what they have in common.